JONNY IN RESORT PACKS
The Sourcing Team brief from the Department of Health was for a range of merchandise to give away in resorts for 16-30’s holiday packages. The merchandise was distributed by tour reps at welcome meetings and as competition prizes. The reps commented that the towels, Frisbees and T-shirts were by far the highest quality items of any brand in resort.
"The merchandise was very much in demand for the whole summer, which was great for our campaign, because it had the target audience engaged with the issue of sexual health and created word of mouth about using a condom.”
“The Sourcing Team’s promotional products are always of a really high standard and they helped us achieve great cut through with a youth audience in holiday resorts – an environment that is traditionally very competitive, meaning it’s a real challenge to stand out”
Tom Ellis, Account Executive, Iris London