Keep the attention to detail for online marketing as you would with offline! 25/02/2010

This was a piece of advice at the Technology show at an online/offline seminar.  Seems obvious, but how many of us really spend the same attention to detail with our emarketing as we do with our direct marketing?
Just because it’s free, doesn’t mean we should give it any less attention!  In fact, in respect to the recipient we need to make sure it reads well, is clear and targeted and a meaningful piece of marketing communication.
So, take the skills we use offline and hopefully the open and read rates continue to improve!

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