We recently presented to our local business community at a Sutton Business Initiative (#SBI) event on 'Bite-sized topics to help you Grow and Protect your Business in 2017', which was held at the Barclays offices in Sutton.
During the event, Mr Paul Scully, the local MP for Sutton and Cheam, gave an update on growth within the local community, as well as government initiatives and how they impact the local community.
Our brand expert Gill Thorpe then presented an insightful and practical session on how to Build Your Brand Muscle and Command Love and Respect From Your Customers, drawing from the many years of hands-on and industry experience on managing brand risk reputation and bringing the brand to life through promotional products.
She spoke about the importance of brand values and key messages, and how they are communicated through every channel used by a business, including website and emails. As Gill said, "Our brands represent our business and they are alive in the minds of our customers and clients. They base their perceptions on what they see and touch (such as our give-aways, our offices, even our employees), as well as the way they feel about our professional relationship. Everything matters, from our website to our collateral, tone of voice, key messages, our marketing campaigns and promotional products. I cannot stress enough the importance of a developing a brand which is strong and is built on values which truly represent you and your business."
Gill was joined by another two key panel expert speakers, Punam Tiwari, Senior Legal Counsel from another local business Gibbs Hybrid Workforce Solutions, who gave us valuable insights on the new Data Protection legislation and how it applies to both large and small companies; and Leslie Commodore from Barclays Digital Eagles, who spoke about BIG Data and the strategies we should adopt for growth and security.
This evening was another in a series of knowledge-sharing events organised by The Sutton Business Initiative and the feedback was very positive, paving the way for more knowledge-sharing events.
We are proud to be co-sponsors of The SBI, together with Barclays Bank, Clarkson Hyde Chartered Accountants and QualitySolicitors Copley Clark. The business network works to bring together the small and medium business community in Sutton and the surrounding areas, sharing ideas on best business practice, educating on new initiatives and offering networking opportunities for business growth. The Sutton Business Initiative.
#SBI #TSTbrand #GIBBSS3 #BarclaysDigitalEagles