In depth look at a survey by BPMA

Recently BPMA surveyed a group of marketeers in regards to the promotional sourcing sector and the results were very interesting. 30 different merchandising companies were contacted. These marketeers said there was no difference in response or how enquiries are handled across small-medium enterprises and public limited companies. Enquiries and service levels …

What are some of the key considerations when sourcing promotional products – how do you keep it on brand?

Finding the right promotional product for your campaign takes a bit of thinking, but also key is where the items are sourced, what the item says about your brand and how sustainable is the product? We love what Innocent have been doing with their little hats – brilliant! A few …